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Our Foundation:

  • Reliability

  • Trust

  • Partnership

Proudly selling to Retailers in Washington, Oregon, Alaska and North Idaho since 2005.

Who are we? And, what do we do?

Who we are:

Our team is made up of a group of active individuals, specializing in the Business to Business aspects of Sales, Marketing and Promotion of Action Sports Merchandise.  Our focus is mainly on the Snowsport, Cycling and Action Sports Industries as this aligns most directly with our personal passion.  Our agency has an extensive background in Eyewear, Footwear, Apparel, Cycling, Ski and Snowboard related items.  Combined, we have over 35 years of experience as Outside Sales Reps and Industry Professionals.  We focus on attracting product lines that have good people, processes and products with a solid reputation, creative outlook and high brand equity.

What we do:

The primary focus of our group is to provide class leading service via personal attention and the use of new technology coupled with traditional, time tested sales techniques to address the needs of our customers and vendors.  We place the most equity in the relationships we foster with our customers and vendors and work to protect and build our reputation in every transaction.  Increasing brand values to our customer yields more business…we feel it is just that simple!  We are constantly working with our accounts to not only grow our sales, but to also grow  and further understand the categories that we sell to raise the overall earnings potential of our accounts, Vendors and RecWare Northwest.  We feel that becoming an authentic Category Professional and Manager increases our business and our value.


"The Team"

Enjoying what we do!


"The Brands"

Proudly representing the following Snow, Cycling and Outdoor brands:

Sales - Principal

Mike has been in the Action Sports Industry for over 30 years. Since the age of 4 Mike has been riding everything that rolls or slides. Family is placed as a high priority and the next Walker generation is hard at work keeping up with dad.  Years of experience has helped Mike gain a perspective as a business partner more than a Sales Rep and never forgets that every customer he works with built their business out of a passion for the sports they love. If asked why he continues to build his career around the Action Sports Industry, he will always say that he would be hard pressed to find another career in which he could earn a living while doing business with those that share his passion.

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Sales Support

A participant of the Action Sports Life prior to her Marriage to Mike 24 years ago, Joy has an exuberance for almost everything that involves the outdoors. An avid Cyclist, Backpacker and Skier, Joy enjoys her time with her family and is thankful for her move to join the RecWare team.  Joy also spends part of her time as a Nutritional Coach. Joy’s contributions to RecWare over the years have been instrumental in its growth and success and she will be the first to say that she is not sure why she did not do this sooner.


Sales - Western Washington, Alaska

Nick brings a great mood with him wherever he goes.  With an extensive background in graphic design he looks at every encounter as a creative opportunity. Being in the outdoors with his wife is where Nick feels most at home.  With over 15 years of industry experience ranging from production to wholesale and an upbringing in Alaska Nick brings plenty of experience and stories of adventures to the conversations .  When not running around to see all of his dealers he likes to be on his bike around town or in the woods.  Once the Snow falls Nick can be found on the local hills on his Snowboard.  As his picture suggests he tries to take things as they come and have fun with it.

Sales - Oregon, Eastern Washington, N. Idaho

Greg has been an active participant in action sports from the time he could walk. Whether it’s surf, snow or dirt he thoroughly enjoys himself outdoors accompanied by friends, family, four legged creatures and loved ones. With an extensive background in cycling, Greg has traveled all over the world and competed against the best. These experiences have continuously driven his love and passion for competition and sport. Greg has worked in bike shops and participated and coached in cycling programs all over the country since he was 14. Even though cycling has been his bread and butter since the early days, Greg has a deep love for snow. Particularly, getting waist deep in powder or keeping it weird in the terrain park. He and his side kick's Max and Moby (his four legged pals) are always excited to make their rounds to his dealers for the last 5 years and share their love of outdoor recreation and the amazing products that make them possible!



Unrelenting Innovation

Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. Giro has remained steadfastly committed to serving enthusiast riders. We are and always will be a product brand. We are the brand that sweats the details. Riding is the best part of a great life and your equipment deserves attention to the smallest of details. So as long as you keep striving for faster, bigger and better, we’ll keep making the gear that gets you there.


Bell Cycling

The Choice of Professionals

Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best … as it always has.

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"Out There" Cycling Accessories

In 1975, Jim Blackburn looked at the at the emerging cycling culture and knew he could make a difference.  That meant thinking from the user's perspective, showing respect for materials and their functionality, while bringing unprecedented innovation.  Over the years, we've taken those principles to build gear that allow people to go further, do more and be prepared for anything.


Santa Cruz Bicycles

Best In Class Mountain Bikes

We build simply advanced bikes of such high quality that it results in No Missed Rides; as a business we believe bicycles are a force for good, and the people who ride our bikes share our obsession.  

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Juliana Bicycles

No compromises Women's Mountain Bikes

A Bike That Fits...A Bike That Performs..A Bike That Inspires...A Bike For Life.

Juliana is as much about creating a share of voice for women in Mountain Biking as it is about creating the products themselves.

No matter how much thought goes into our bicycles, it’s the people who ride them that bring them to life.


Chris King

Hand Built In Portland Oregon

Chris King Precision Components is a performance bicycle component manufacturer based in Portland, OR. Since 1976 we have been domestically producing bicycle parts of the highest quality.

We are fiercely independent, incorruptible by passing trends or fads. Careful consideration drives our actions. We practice patience with new product and process introductions. We recognize our efforts are just a few points in a universal continuum.


Cervelo Cycles

Designers and Engineers of the worlds fastest bikes

For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes. Whether you’re a Grand Tour racer, Ironman champion, age-grouper or Saturday morning enthusiast, we know you demand the best in order to achieve your personal best – and we’re passionate about helping you get there.

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Reserve Wheels

Further, Faster

Reserve was founded in 2014 by a group of engineers motivated to make the most durable, highest strength-to-weight carbon bicycle wheels on the market. And ever since, we’ve been focused on making innovative products that allow riders to go further, faster, and higher, for longer.



The Finest Quality.

Made in the USA

Since 2008 BlackStrap has set the standards for Quality, Technology and Innovation. Each of these is achieved through the development and manufacturing of products in the USA. Through sourcing Domestic Textiles, Cut &Sew, QC, Packaging and Distribution, BlackStrap proudly manufactures true products of the USA.  BlackStrap offers a variety of leading products to protect you from the elements.

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Quality Child Carriers

Simple, intelligently designed Child Carriers that bring comfort to not only the passengers but to those that rely on them to transport children or cargo with comfort. Known for Kid Seat classics such as the "Taxi"and "Limo" and trailers like the "Model A and "Model T" CoPilot has built a tradition on reliability and high value.

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GT Bicycles

Good Times

Since 1972 GT Bicycles has proudly been developing bikes, for every type of rider, with a consistent mission. That mission is the same reason everybody throws a leg over their very first bike – pure fun, plain and simple. GT Bicycles remains true to sharing the stoke on two wheels which the brand was founded on because, after all, you can’t have Good Times without ‘GT’!

"The Territory"



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North Idaho

Lets connect!

Are you a Vendor/Manufacturer that has a product you feel we can help grow in the Action Sports, Cycling or Outdoor Channels? 

Are you a Retailer that has interest in one of the brands we represent?


Hit us up!

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Thanks for the interest, we will get back to you shortly.


Have an amazing day!

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